Siren Marketing is owned and operated by me, Nikki Gore. I have been doing technology marketing for 20 years. Siren was born when I saw small and mid-sized tech companies struggling with product marketing; they couldn't afford it, weren't sure what to do or were spending budget on headcount. That's where I come in. I … [Read More...]
From the Blog
Are You Making These 7 Mistakes with Your About Page
I’m a big fan of copyblogger. Although their target is bloggers, many of their articles resonate for any number of business that are trying to establish a well-defined online presence. They do a great job of not only identifying problems or mistakes but also giving practical advice on how to get through it all. I read this article last week by Sonia Simone over at copyblogger and it really stuck with me so I’m sharing here. Enjoy.
If you ignore them, they won’t go away: 5 tips for getting your competitive research program going.
Whether you are a market leader and innovator or you just have your head in the sand, competitors are lurking in every corner. Ignoring them will not make them go away.
No competition? Better get your gloves on…
Is competition striking “like a cobra in the darkness”? Or are you still in denial and don’t think you have competition? Sorry to burst your bubble but competition comes from all sorts of places and if you aren’t on top of it, it’s hurting your business more than you know.
